The ‘beliEVE’ podcast is a pun and portmanteau of ‘believe’ and ‘eve’ that tells inspiring stories of women. It is driven to uphold their spirit, grit, valour, struggles, belief, and efforts in breaking the glass ceiling. The podcast is hosted with Ms Elsa Marie DSilva and it is produced, hosted and distributed by aawaz.com, the largest spoken-word audio and podcast network in Indian languages. Through its various conversations, host Elsa, brings out the hidden stories in the lives of extraordinary women. The series brings together a diverse roster of women from varied fields, including entrepreneurs, educators, artists, athletes, changemakers, activists, therapists, armed forces, among others.
The podcast with 14 unique stories (episodes), exclusive on aawaz, is in the Top 3 audio shows in aawaz English programming. It has generated 1mn+ impressions organically across endpoints like social media, aawaz app and website. In an attention-deficit digital world where skipping in 5 seconds is the norm, our users have consumed 330,000+ minutes of the beliEVE podcast, that’s approximately 5,500+ hours. Additionally, the show has garnered 25,000+ streams. (A stream is counted when a user has listened to at least 60 seconds of an episode). This reflects on the power that great storytelling has in positively impacting the lives of people. Relaying the success of ‘beliEVE’ and the demand for stories of inspirational women who challenge the status quo, the audio show is now in its second season.
Here are some testimonials of what our guests on the podcast felt after sharing their journey: